Launch to Market by Chris Fox - "provides a simple system to plan, track, and execute your book launch."
10 Step Self-Publishing Boot Camp: The Survival Guide for Launching Your First Novelby S.K. Quinn - Do you see self-published authors succeeding and want to join them but are unsure how?
Let's Get Visible by David Gaughran - "Take your sales to the next level"
Book Marketing Guide by Mark Coker - currently free on kindle - "Learn how to market any book"
The Story Grid by Shawn Coyne - the large sized paperback is really cool but it's also available on kindle -- "The Story Grid is a tool developed by editor Shawn Coyne to analyze stories and provide helpful editorial comments"
Save The Cat by Blake Snyder - "How to write Beats" - this is every writer's favorite for non-extensive outlining. It's written for screenplays but you can download Jami Gold's free worksheets which effortlessly translates screen page count to book page count.
The Successful Author Mindset by Joanna Penn - "Being a writer is not just about typing. It’s also about surviving the roller-coaster of the creative journey."
Story Engineering by Larry Brooks - "Story Engineering starts with the criteria and the architecture of storytelling, the engineering and design of a story--and uses it as the basis for narrative."
Story Physics by Larry Brooks - "Understand and harness the six storytelling forces that are constantly at work in your fiction. Transform your story idea into a dramatically compelling concept. Optimize the choices you make in terms of character, conflict, subplot, subtext, and more to render the best possible outcome."
Story Genius: : How to Use Brain Science to Go Beyond Outlining and Write a Riveting Novel (Before You Waste Three Years Writing 327 Pages That Go Nowhere) - by Lisa Cron - this is my favorite book for outlining - laying the foundation of the story. On my 3rd book in series I'm currently writing I ended up writing the entire book without some key elements and had to scrap 25K words and rewrite half the book. For the 4th, I read this book first and I'm on track, thus her title is more than apropos. This link is for the hardcover. The kindle version is here.